Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online
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NEW YORK TIMES BESTSELLER

In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it’s one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that’s surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life’s Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers—as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything.

Review

“A refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey riddled with mistakes, endless struggles, and sacrifice. Here Knight opens up in a way few CEOs are willing to do. I don’t think Knight sets out to teach the reader anything. Instead, he accomplishes something better. He tells his story as honestly as he can. It’s an amazing tale.”— Bill Gates, one of his favorite books of 2016

Shoe Dog is a great American story about luck, grit, know-how, and the magic alchemy of a handful of eccentric characters who came together to build Nike. That it happened at all is a miracle, because as I learned from this book, though we are a nation that extols free enterprise, we also excel at thwarting it. This is Phil Knight, one on one, no holds barred. The lessons he imparts about entrepreneurship and the obstacles one faces in trying to create something, are priceless. The pages I folded down are too many to mention.”— Abraham Verghese, author of Cutting for Stone

“‘The best book I read last year. Phil is . . . a gifted storyteller.”— Warren Buffett

"I’ve known Phil Knight since I was a kid, but I didn’t really know him until I opened this beautiful, startling, intimate book. And the same goes for Nike. I’ve worn the gear, with pride, but I didn’t realize the remarkable saga of innovation and survival and triumph that stood behind every swoosh. Candid, funny, suspenseful, literary—this is a memoir for people who love sport, but above all it’s a memoir for people who love memoirs."— Andre Agassi, New York Times bestselling author of Open

" Shoe Dog is an extraordinary hero''s journey, an epic tale of faith, unparalleled determination, excellence, failure, triumph, hard-earned wisdom, and love. It''s nothing short of a miracle that Nike exists. I finished the last sentence in complete awe, inspired and grateful for the experience."— Lisa Genova, New York Times bestselling author of Still Alice and Inside the O''Briens

"A touching, highly entertaining adventure odyssey, with much to teach about innovation and creativity. Phil Knight takes us back to the Big Bang of the swoosh, recalls how he first begged and borrowed from reluctant banks, how he assembled a crew of eccentric but brilliant misfits, how they all worked together to build something unique and paradigm-changing. An inspiration for everyone with an unconventional dream."— Michael Spence, Nobel-prize winning economist

"A fresh historical perspective on one of the most profiled companies in the world...[ Shoe Dog] builds characters of the people behind the brand."-- ESPN.com

"Loaded with hard-earned wisdom...Want a simple recommendation? Go get a copy."— Portland Business Journal Review

" Shoe Dog is, at its heart, an origin story, of both a global brand and a footwear lifer...it reads like pure adventure story, boys facing steeper and steeper challenges and finding ways through, often by the skin of their teeth. As Knight collects the misfits and oddballs who become the core of his growing company, Shoe Dog is more like The Lord of the Rings than a typical mogul memoir."— Complex

“A rare and revealing look at the notoriously media-shy man behind the swoosh.”— Booklist STARRED review

"The best memoir I recall ever reading. As a business biography, it ranks with such recent works as Neal Gabler’s Disney and Walter Isaacson’s Steve Jobs. But as a personal memoir Shoe Dog reaches a depth of emotional honesty that even the best biographies haven’t touched."— Rich Karlgaard, Forbes

“Ranks among the best business books and autobiographies I’ve ever read.”— Jim Cramer, CNBC-TV

"A blueprint not just for success, but for motivation. Shoe Dog illustrates the unlimited amount of hurdles one might run into while trying to reach a major goal. It''s Knight''s account of seeing a vision through against all odds."— Mic.com

"An extraordinary memoir... one of the best stories of entrepreneurship I have ever read." —Fareed Zakaria

“The ultimate entrepreneur’s guide to the top of the mountain. I could not put it down.”— Bill Walton, Wall Street Journal

“A fascinating warts-and-all account of the company’s early years, a rascally tale of scrappiness and survival, a great read . . . Knight provides plenty of entertaining reading and laugh-out-loud moments.”— Motley Fool

About the Author

One of the world’s most influential business executives, Phil Knight is the founder of Nike, Inc. He served as CEO of the company from 1964 to 2004, as board chairman through 2016, and he is currently Chairman Emeritus. He lives in Oregon with his wife, Penny.

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4.8 out of 54.8 out of 5
18,152 global ratings

Top reviews from the United States

Wally Bock
5.0 out of 5 starsVerified Purchase
One of the Best Books about What It''s Like to Run a Fast-Growing, Innovative Business
Reviewed in the United States on December 13, 2016
Most business memoirs are self-serving, boring, and poorly written. To put it bluntly, they are “crap between covers.” There are very few business memoirs that are even good, since most of them make the person writing the memoir seem like a business savant who always knew... See more
Most business memoirs are self-serving, boring, and poorly written. To put it bluntly, they are “crap between covers.” There are very few business memoirs that are even good, since most of them make the person writing the memoir seem like a business savant who always knew the right answers and knew things would come out right. Great business memoirs are different. They portray a business situation as it was. Phil Knight’s Shoe Dog: A Memoir by The Creator of Nike is a great business memoir.

Let’s cut to the chase. This will be a great read for anybody, but if you’re thinking about starting a business, especially a business that you expect to grow, this book belongs on your must-read list. You’ll learn things that you won’t learn anywhere else and you’ll learn things that you can only learn from a story.

You’ll learn about the constant struggle to fund growth. Most of the books about entrepreneurship don’t tell you about that. If you start a business and that business starts to grow, you are funding the process out ahead of your cash flow. The result is that you’re chronically cash poor, even when you’re fabulously profitable, and that is both counterintuitive and very tough to manage.

You’ll also learn about the plusses and minuses of going public. There’s a lot here about relationships and values, and staying true to what you think is important. There are lessons about how putting people in the right job makes all the difference. And, there are lessons about balancing being a hero at work with being a parent at home.

There are also important lessons about not taking yourself too seriously. Knight describes the “executive retreats” that Nike would have. They called them “Buttface sessions.” The name came from one of the early employees who said that Nike was the only company their size where you could shout out “Hey, buttface!” and the entire management team would turn around.

There’s another important thing, too. If you think that innovation is only something that high-tech companies do, or that it requires coding, read this book. A lot of Nike’s success comes from being an innovator in shoes.

Shoe Dog is superbly written, and you’ll enjoy it if you just read it as a story. But if you’re in business, and especially if you’re starting a business and wanting to make it grow, this book should be on your must-read list. Keep it handy, right near Ben Horowitz’s The Hard Thing about Hard Things.

Toward the end of the book, Phil Knight says this:

“God, how I wish I could relive the whole thing. Short of that, I’d like to share the experience, the ups and downs, so that some young man or woman, somewhere, going through the same trials and ordeals might be inspired or comforted. Or warned. Some young entrepreneur, maybe, some athlete or painter or novelist, might press on.”

I think he achieved his goal. If you want some seasoned advice to help you run and grow your company, or if you just want to read a great business memoir, pick up a copy of Shoe Dog: A Memoir by The Creator of Nike.
300 people found this helpful
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David L. Bahnsen
5.0 out of 5 starsVerified Purchase
Genius
Reviewed in the United States on December 18, 2017
It may seem surprising that a review of a “sports book” would appear on my site, where book reviews are essentially reserved for the domain of politics and economics. But that surprise would stem from a gigantic misunderstanding, for Shoedog is no “sports book.” Rather,... See more
It may seem surprising that a review of a “sports book” would appear on my site, where book reviews are essentially reserved for the domain of politics and economics. But that surprise would stem from a gigantic misunderstanding, for Shoedog is no “sports book.” Rather, it is a virtual economics textbook. And one every business student in America should read. Indeed, it is one a certain White House occupant should read as well.

For those interested in sports, as I am, history, as I am, and business, as I am, this book was a tremendous synthesis of the three, in the particular context of describing the birth of one of the greatest brands in American history – indeed, in world history … I doubt the story of a company’s founding and rise to greatness has ever ended a couple decades before the company’s peak, but that is the genius of Shoedog. Nike founder, Phil Knight, begins the story of this iconic brand at the most embryonic of stages, and ends the story in 1980, at their public offering, despite two and a half decades of utter domination that commenced subsequently. The story of Nike to us mere mortals is Michael Jordan, Tiger Woods, Kobe Bryant, and “Just Do It.” But as readers of this fine book will discover, the real story of Nike took place in the late 1960’s and throughout the 1970’s, as the formative challenges that make a business took place. And if any company would become rightful heir to “Just Do It” — it was Nike.

Nike has employed hundreds of thousands of people over the decades, and has created untold amounts of wealth by giving consumers something they wanted: Initially, a high quality running shoe; eventually, a brand — a belief — an affiliation. But the genius of finding future basketball, track, and golf stars to endorse the brand was a small part of the story of this company’s ascension. The genius that created Nike is the genius of this book: It focused on personnel management, on global cost synergies, on harnessing an international supply chain the likes of which the world had never seen, on overcoming legal adversity, and above all else, managing the challenges of liquidity and capital that nearly any company faces in the early innings of their existence. This is an economics book. It is a tribute to the miracle of free trade which has created more wealth than any other phenomena in the history of civilization. It is a rebuke of the evils of crony capitalism and those rent-seeking piranhas who would attempt to use government alliances to strangle healthy competition.

We are living in an era when forces on the right and the left are capitulating to a childish view of globalization — one seeking to make it a bogeyman for anything and everything — and ignoring the absolutely indisputable evidence for the enhancement of quality of life globalization has created. Few companies better illustrate what matching willing buyers and sellers around the world can mean for consumers, for producers, for shareholders, for employees, and for indeed all stakeholders in a given organization than Nike. While countless others do, for it is a universal lesson, Nike is the story of a young man and his track coach creating $100 billion of wealth that has circulated across a vast, vast ecosystem, by understanding the miracles of global trade. I cannot recommend this book strongly enough for one looking for a biographical narrative version of an economics lesson, versus the academic attempts that often prove too dry. The story of Shoedog was anything but dry, and the message of Shoedog is anything but trite.
52 people found this helpful
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Missy Reid
5.0 out of 5 starsVerified Purchase
Knight is the most interesting person I never knew I wanted to meet
Reviewed in the United States on January 21, 2017
I haven''t picked out my next book yet, but I''m prepared to be let down. This one''s going to be hard to beat. Shoe Dog is laugh-out-loud funny; it''s sad; it''s exciting; it''s smart; it''s honest; it''s inspiring. I didn''t want to reach the last page. I closed the book craving... See more
I haven''t picked out my next book yet, but I''m prepared to be let down. This one''s going to be hard to beat. Shoe Dog is laugh-out-loud funny; it''s sad; it''s exciting; it''s smart; it''s honest; it''s inspiring. I didn''t want to reach the last page. I closed the book craving more, so I immediately slid into fanatic mode and discovered that a pilgrimage to the Nike campus in Beaverton would take me 39 hours. And there''s not even a tour.

So now I''m back to normal, but I still very enthusiastically recommend this book. In the most basic terms, Phil Knight''s story is one of success. It''s no secret that Nike is a giant, but Knight nevertheless creates page-turning suspense at several junctures. He also gives us an intimate look at his personal life, which makes complete sense, because business is personal. For people who truly believe in what they''re doing, it''s impossible to separate the two. Knight''s passion is punctuated by his referring to Nike as his business child and with his proclamation that "if it ever does become just business, that will mean that business is very bad." He is the most interesting person I never knew I wanted to meet.

As I approached the final pages, the critic in me wondered how this story could be complete without mention of the Nike sweat-shop crisis. Was it strategically omitted because it might ruin the warm-fuzzy feeling I have now? The answer is no. Knight includes it in the final section that brings everything up to date, in the "where are they now?" pages. I won''t go into the content, but I will say that warm and fuzzy remain intact. And I have more respect for the company than ever. I am almost embarrassed that I run in Adidas.
80 people found this helpful
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Zoey Roosevelt
5.0 out of 5 starsVerified Purchase
Swoosh!
Reviewed in the United States on August 16, 2019
At first, I thought I wouldn''t finish this book. The first twenty-one pages had ink stains from whomever in production put the pages together. Though the ink blotches were a distraction, the writing, the words used and his story is compelling - until about page... See more
At first, I thought I wouldn''t finish this book. The first twenty-one pages had ink stains from whomever in production put the pages together.

Though the ink blotches were a distraction, the writing, the words used and his story is compelling - until about page sixty, when I kept asking myself, "Was he a great businessman at the expense of his marriage, and his children?"

Because he addressed this just when I paused to consider if I would finish this book, I kept reading.

I was curious about his story, because I remember watching between the 70''s and certainly more recently, many hurtles this company went through. I''m a runner, mostly as a result of having been in the army, and because running at o''dark thirty sets the pace for my day.

With Colin Kaepernick taking a knee, and the white army soldier having encouraged him to take that knee, I wondered why Nikie is taking this position. What''s the back story?

Throughout this memoir, Mr. Knight and his "Buttface" leadership team, as they call themselves, describe in great detail how they turned the adversity of their individual lives, and the lives of others into "... taking a chance on people."

One example in which Nike took a chance with the underdog was when they had experienced their first law suit. They took a risk with an attorney fresh out of law school, on a contingency basis. This attorney also didn''t look like athletic. He was obese.

But when this new attorney read the summary of the case, he described the case as a "holy crusade."

And they won with honesty on their part, with blatant dishonesty on the plaintiff''s part.

Nike had come to represent a symbol of rebellion and iconoclasm. The leadership team embrace, among other things how the public loves to watch the athlete put total effort into what he or she is doing, even if the athlete is risking death.

Because this memoir is so well written, I actually felt like I was watching a movie, or, even been their, every step of the way.

My vocabulary, business ideas, running technique, and awareness of power plays exponentially expanded as I read this memoir.

It was interesting to notice the parallels between how he ignored letters from his first employee and the fact that he struggled with feeling respected and approved of by his father.

It is also great how he described what it is like to be at the mercy of bankers, competitors, unscrupulous business partners, and being sued - until he and the team got indignant with themselves, and rose to the opportunity.

I still have some questions, having read this book:
1. Will Mr. Knight write a book about sons feeling like they are growing up in the shadow of their fathers?
2. On page 186 of this memoir, it says, "The average person takes seventy-five hundred steps a day, 274 million steps over the course of a life, the equivalent of six times around the globe ..." How many miles is this?
3. Why did this book share very little about Michael Jordan, until the last few pages?
4. Three years have passed since this memoir was published, and since this became something on your bucket list. What''s on your bucket list now?

He truly is a "gifted storyteller," as Warren Buffett describes Phil Knight.
5 people found this helpful
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otaycec
5.0 out of 5 starsVerified Purchase
Nike is not just a business but a living organism
Reviewed in the United States on February 26, 2018
Knight had me all in by page 2. I love this book, and I also found that I love Phil Knight. I started at the University of Oregon in January of 1972, and was in the same broadcast communications class as Steve Prefontaine, who I came to know only superficially in class, but... See more
Knight had me all in by page 2. I love this book, and I also found that I love Phil Knight. I started at the University of Oregon in January of 1972, and was in the same broadcast communications class as Steve Prefontaine, who I came to know only superficially in class, but who was truly the unforgettable person that Knight describes in his book. My introduction to the Men of Oregon was the 1972 Olympic trials in Eugene, watershed year for Bowerman and Nike as well.All that aside, however, Shoe Dog is much more than a book about business and runners. It''s the story of a man who was given a calling, and who knew he had no other choice than to yield to it. Nike is not just a business. It''s an organism that shaped the people who gave birth to it. Knight immerses the reader into the brilliance and eccentricities of that organism without getting gooey or mystical, but lets the organism itself give the reader eyes to see and ears to hear. Each road block to success, though dealt with in surprising and sometimes ingenious ways, also brings surprise and catharsis with each resolution as the story progresses and the organism continues to grow, to reform, and to redefine itself. I laughed out loud at many parts, and I was simply enthralled by others, but I completely fell apart at the end, and wept like a child. I thought at first that the book struck me so profoundly because I lived in Oregon, loved the place like no other, and have strong and sentimental feelings attached to my memories of the time and place, but after reading many of the reviews below, I realize that my feelings were not just the result of having lived there and known some of the people. It''s the life of Phil Knight, the soul of the man, and the wisdom he learned and experienced in the heart of the organism that was, and is, Nike. He displays a poetic transparency that I have never seen in a businessman, a quality that makes of him the unique person who was created to give the world the Nike corporation, and it is indeed a unique company that was given to the world by a thoughtful man, a courageous man, and yes, a very good man indeed.
14 people found this helpful
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reeshi ray
5.0 out of 5 starsVerified Purchase
I was wrong about this book
Reviewed in the United States on January 11, 2017
I expected it to be a typical corporate tycoon memoir, full of war stories and myth-building. Not that there''s anything wrong with that. I enjoy reading about the lives of hard-charging, world-changing entrepreneurs but I always wonder how objective these titans of industry... See more
I expected it to be a typical corporate tycoon memoir, full of war stories and myth-building. Not that there''s anything wrong with that. I enjoy reading about the lives of hard-charging, world-changing entrepreneurs but I always wonder how objective these titans of industry can be about their own lives and creations.

But Phil Knight has done something extraordinary with his memoir--he has painted a picture of himself and his company that is human, complicated, hilarious, and poignant. I always pictured Knight as a Steve Jobs-like figure but he is quite the opposite--quiet, reflective, insecure, open about his shortcomings and failures. There is something spiritual and intensely compassionate about the way Phil writes about the experiences and people that drove Nike''s extraordinary rise. At the end this isn''t a book about great strategies or pitched battles (although there are a number of those) but a story about people. Normal, everyday people driven by passion and pain to create something incredible. I couldn''t put this book down. After I finished it, I couldn''t forget it. Five stars all the way.
18 people found this helpful
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Jason P
4.0 out of 5 starsVerified Purchase
An adventure in life and business
Reviewed in the United States on January 6, 2019
The storytelling in Shoe Dog is powerful. I''m not a shoe dog myself, an Oregonian like Phil Knight, or a former track runner. Yet I found myself twisting and turning through all the adventures in this book as the author recounted them. I loved how certain chapters were fast... See more
The storytelling in Shoe Dog is powerful. I''m not a shoe dog myself, an Oregonian like Phil Knight, or a former track runner. Yet I found myself twisting and turning through all the adventures in this book as the author recounted them. I loved how certain chapters were fast paced, when changes were taking place in Knight''s business or when innovation sparked in the company. Other sections stood still in pause, reflective in times where Nike faced uncertainties, setbacks, adversaries, and near failures. Knight brought together a team that was a force to be reckoned with in their industry, going places people hadn''t gone before. There is also humor in this book, funny moments between very different characters.

Normally, I don''t want to read books focused on "business," where someone drones on about how knowledgeable they are on this subject. Business, money, me me me, blah blah. This book is not that. It''s about living the life you want, and Phil''s shoe addiction. One thing missing from the book for me is Michael Jordan, who''s hardly mentioned despite his huge presence and star factor in Nike history. The chapters stop before they reach him. The only Nike shoe I know by name is the Air Jordan from years back, so it was weird not to learn about how this amazing athlete entered the shoe scene. Overall though, this book is still entertaining.
7 people found this helpful
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Brad D. Hubbard
4.0 out of 5 starsVerified Purchase
Early Days Of A Buisness
Reviewed in the United States on January 31, 2017
Nike is one of the iconic American brands known around the world. It’s up there, if not above, brands like Levi’s, Harley-Davidson, and even Apple. It’s story, especially the early days, was one that should teach lessons to anyone starting or running a company which is why... See more
Nike is one of the iconic American brands known around the world. It’s up there, if not above, brands like Levi’s, Harley-Davidson, and even Apple. It’s story, especially the early days, was one that should teach lessons to anyone starting or running a company which is why Nike’s founder, Chairman and former CEO Phil Knight wrote the book ‘Shoe Dog’ in the first place.

Whether you like Nike or not, you have to respect the business that Knight and a handful of others have been able to build. It’s important to note that this is a book about the early days of Nike. While Knight does touch on some of the athletes and crisis in later years, this book is predominantly about the early days before Nike even existed.
Knight is very candid about the existential crisis that he and the rest of the Nike team went through seemingly on a yearly basis. It reads at times as a classic example of ‘robbing Peter to pay Paul’. Borrowing here to pay someone there. Going from this bank to that bank and at one point even lobbying Oregon senators for help.
Knight has several pieces of advice sprinkled throughout the book too. From management (‘Don’t tell people how to do things, tell them what to do and let them surprise you with their results’) to entrepreneurship (‘The cowards never started and the weak died along the way’) to life in general (‘Life is growth. Your grow or you die’).
It’s ironic that one of the best business books of 2016 is a tale of globalization. The idea of globalization is currently under attack as nationalist views move into the great halls of power in the West.
It would be naive to not know the story of Nike though. It’s a story of innovation, perseverance, negotiation, execution and passion. Things that should be taught at every college and high school in the West.
It’s a solid read and probably a required one. It’s not often that people of Knight’s level offer up such candid insight into the begins of a global brand. With all that’s going on politically and economically, it’s a story worth knowing.
6 people found this helpful
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Top reviews from other countries

Gopi Vadsak
1.0 out of 5 starsVerified Purchase
Pathetic book quality. Pirated copy
Reviewed in India on May 4, 2019
ONE WORD. PATHETIC. Book quality is so pathetic that I don’t even like to touch the pages of the book. There are so many issues with printing in this book, I can clearly tell it’s a pirated copy. I can clearly see the glue on the corners, that pretty much proves it’s also...See more
ONE WORD. PATHETIC. Book quality is so pathetic that I don’t even like to touch the pages of the book. There are so many issues with printing in this book, I can clearly tell it’s a pirated copy. I can clearly see the glue on the corners, that pretty much proves it’s also not new but old. I was so excited to receive this book, but the pathetic quality of book clearly has managed to turn my all excitement off. Totally returning the book. I haven’t read the book, so I can’t really comment on the content that’s written in the book. I bought this just because I have read a lot of positive reviews. And I will definitely buy this again from some other seller who can provide good quality book. Can’t really stand pirated copies of the books.
125 people found this helpful
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Shafqat Mobarak
4.0 out of 5 starsVerified Purchase
definitely make you feel motivated
Reviewed in India on October 3, 2017
My fascination for Apple products led me to Steve Jobs. Irrespective of my love for Nike, I never did any information search of Phil Knight. Which is disappointing, because I may have related more to Phil Knight as a person than Steve Jobs. Through Nike’s products – shoes,...See more
My fascination for Apple products led me to Steve Jobs. Irrespective of my love for Nike, I never did any information search of Phil Knight. Which is disappointing, because I may have related more to Phil Knight as a person than Steve Jobs. Through Nike’s products – shoes, applications, gears and endorsing celebrities, I imagined Phil as a hard-core extrovert marketer. He turned out as an introvert, a silent warrior. The book ‘Shoe Dog’ is more like a conversation you have with your friend in a long weekend trip. How his life has shaped up from college, how people supported him, how challenges welcomed him with open arms (sometimes all at the same time) and how he survived after all. Nike began as an idea that Phil Knight presented in his post-grad days; importing shoes from Japan and selling it in America. His belief in the idea led to subsequent events, struggles and much-known success at the end. In his memoir, he is not ashamed of how he remained impassive with his marketing team, his closest aides, and people who believed in him. He understood their encouraging presence and accepted that his dream is being supported by many others without any questions. Surprisingly, people gained strength from his behavior. The memoir won’t make you feel empathetic about his journey but like any other Nike’s advertisements, it will definitely make you feel motivated. Oh, it also made me believe that some quick decisions can be the best ones, Nike, the famous swoosh was among those.
94 people found this helpful
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Londoner
5.0 out of 5 starsVerified Purchase
Inspiring and captivating - Excellent biography
Reviewed in the United Kingdom on April 16, 2017
Just finished listening to the audiobook. I also have the e-book which I red in parts. The book is very well written and read almost like a novel it''s not just about business but also a fascinating story from the very beginning. This type of biography which is written by...See more
Just finished listening to the audiobook. I also have the e-book which I red in parts. The book is very well written and read almost like a novel it''s not just about business but also a fascinating story from the very beginning. This type of biography which is written by the founder himself is my favourite because you get to know the person as opposed to biographies written by somebody else who has researched the business person. As somebody who has recently started his business, finishing listening to this book left me quite inspired and there are many parts I would want to re-read to re-listen. That last final chapters I couldn''t put it down. For many years I had mixed feeling about the brand itself. I always thought was too expensive and too much overhyped with advertisement until a few years ago I bought their more minimalistic Nike flex and since then it has been my favourite shoe of all time. Phil knight himself is quite fascinating character and at times feel such an ordinary shy guy! that gives me some comfort, tying to make it in business as an introvert!
32 people found this helpful
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Sarugumo
5.0 out of 5 starsVerified Purchase
Shoe Dog
Reviewed in the United Kingdom on August 28, 2018
I was a little dubious when I saw so many 5 star reviews for this book here, but after reading this I have to say I wholeheartedly agree. This memoir by Phil Knight explores the travel adventures he went on after finishing college and the world view it gave him. It then...See more
I was a little dubious when I saw so many 5 star reviews for this book here, but after reading this I have to say I wholeheartedly agree. This memoir by Phil Knight explores the travel adventures he went on after finishing college and the world view it gave him. It then looks at how he set up the business that eventually became Nike and how he battled adversity and his competitors to become one of the most respected global sports brands. Each chapter follows a year in the life of the founder and his business from the early 60''s up until 1980. At the end it mentions briefly where the company is at at the time of writing to conclude things in a satisfying way, although I''d happily read a second part that continues on from where this book leaves off. His tenacity shines through on every page and I also developed a greater appreciation of Nike and their ethos as a business. After the Sweatshop scandal in the 90''s I was a little hesitant about buying their products, but he touches upon this aspect of the business and the subsequent deeper understanding of what drives this company has made me see them in a new light. The writing is clear and engaging and he manages to tell a story in such a way that makes you want to keep turning the pages until the end and entertains whilst also imparting some business knowledge at the same time. This is invaluable for those starting a business and a damn good read for those of us who just enjoy a good memoir/autobiography. Highly recommended.
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Kris
5.0 out of 5 starsVerified Purchase
"You are remembered for the rules you break" - sums up this book
Reviewed in the United Kingdom on July 7, 2016
SHOE DOG provides an unvarnished story of how Phil Knight started Nike and turned it into a £30 billion global company. Shoe Dog is a person whose life is about shoes. Only one question bothers them all the time: How to make better shoes? After reading this book, the next...See more
SHOE DOG provides an unvarnished story of how Phil Knight started Nike and turned it into a £30 billion global company. Shoe Dog is a person whose life is about shoes. Only one question bothers them all the time: How to make better shoes? After reading this book, the next day when I went to my gym, I noticed that majority were wearing a Nike. But, I didn’t just see the shoes; I could see the sweat and blood that its founders had put into making Nike a universal brand. Obstacles at every turn, but an attitude to win, combined with camaraderie of the founders kept them going. The main characters in this book (including the author) are shown not as superhuman beings with exceptional qualities who saw it all, but average people with an exceptional ability to preserver in the face of insurmountable obstacles. Therefore it’s a story you and I can identify with, and withdraw some courage from it when going gets tough. It will inspire you. Phil drew inspiration from powerful quotes, and he has included a few of them in the book such as: Consider the lilies of the field, they neither toil nor spin Don’t go to sleep one night, what you most want will come to you then You are remembered for the rules you break And many more gems like these. The chapters are based on every year from when the company was founded in 1962 to when it became an established company in 1980. I carried my book to bed in the night, and in train on my way to office. It’s so good; you would not want to stop before knowing how the story ends. In between you will laugh (mostly at the audacity of the team Nike) and there are places where you will be saddened. It engulfs you emotionally. It’s one of the best biographies I have read, the others being Steve Jobs by Walter Isaacson, Alexander Hamilton by Ron Chernow, and Team of Rivals by Doris Kearns Goodwin. And that says something.
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Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online

Shoe sale sale Dog: A Memoir by the Creator of Nike online